Director and Manager of Development: Toshihide Endo
Mr Endo joined Mitsubishi Yuka upon completion of Masters Degree in Pharmacy at Osaka University. He worked in pharmaceutical development matters at the company’s laboratory and was engaged in the development of the angina medication Perisarol, (which was jointly developed with Chugai Pharmaceuticals), and the external use corticosteroid drug, Meiser in the capacity of manager for these products within the Clinical Development Division, subsequently obtaining approval for both products. Mr Endo was also responsible for the marketing of Meiser in the capacity of product manager. Working together with distributors, he achieved the target of developing the product into the top drug of choice.
In 1988, Mr Endo was appointed Manager of the Clinical Development Division, where he led development of the serotonin -antagonist Anplag which became the first in the world to obtain manufacturing approval for it as the 5-HT2 antagonist. Thereafter he was seconded with 20 employees to Tokyo Tanabe Seiyaku Co., Ltd. - a distributor of the pharmaceutical, where he was appointed Sales Division Manager. He directed marketing and fostered the pharmaceutical to the rank as the company’s No.1 product. He was awarded the 27th Japan Chemical Society Technical Prize along with the commendation by the President of Mitsubishi Kagaku for sales achievements.
Following this, Mr Endo revamped the system of statistical analysis used in the development of pharmaceuticals while leading development of Radicut, pharmaceutical for acute cerebral infarction, along with five other products. While at Mitsubishi Kagaku BCL he promoted the enterprise and launch of the SMO (Site Management Organization) business that currently constitutes a mainstay of revenue for the same company. Mr Endo has over 30 years of broad-ranging experience not only in development and marketing but also in the establishment of pharmaceutical related businesses and the training of personnel.
Prior to joining Nobelpharma, and as a forerunner to obtaining manufacturing approval for Radicut, Mr Endo was seconded to Mitsubishi-Tokyo Pharmaceuticals, Inc. to prepare the marketing plan for the drug. He was engaged in the marketing of Radicut and Novastan as a Strategic Manager of the Cerebral area. Sales of Radicut commenced in June 2001, achieving sales revenues of 18 billion yen on a drug price basis.